Taco Bell is huge in the United States. The Mexican-style fast-food chain has nearly 6,500 stores across the United States. While Taco Bell has had tremendous success at home, the company has had trouble taking off abroad. Watch this video to find out why the American company had to pull out of the Dubai market after four years.
Elsewhere, Taco Bell will start testing its first vegetarian menu later this year. Offering a vegetarian menu will help the Mexican fast-food chain cement itself as the go-to option for nonmeat eaters, who often struggle to order a meal at fast-food restaurants that only sell hamburgers or chicken tenders. Five percent of Americans identify as vegetarians, according to a July poll conducted by Gallup.
Taco Bell, which is owned by Yum Brands, is already known for being vegetarian friendly. Customers have been swapping out meat for beans in their tacos and burritos for years, and the American Vegetarian Association even certified some of Taco Bell's vegetarian alterations in 2015. The new menu will include a mix of old and new vegetarian items, said Polly Zintak, a spokeswoman for Taco Bell.
The menu could also grow Taco Bell's relationship with its younger customers. Vegetarianism is slightly more popular among Americans younger than 50 years old, Gallup found.
While Gallup said the number of vegetarians has remained relatively unchanged in recent years, sales of plant-based food have been growing significantly. A Nielsen study found that sales of plant-based meat substitutes grew by 30 percent in 2017. Americans might not be opting out of meat all of the time, but a vegetarian menu will also appeal to more health-conscious diners.
The risk for Taco Bell in taking this step is limited as the chain already had ingredients like vegetables and beans on hand.
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Why Taco Bell Failed In Dubai
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Cnbc should make a restaurant fail compilation video
These videos are somewhat strangely always “entertaining”.
I’m binging them
Because not enough people wanted DUBAI their tacos.
100,000 Subscribers in 1 month fact is you only got 1500 subscribers kid…
clever 😂😂😂
@Kristen Paul I was so confused for a few seconds XD
GAHAHAHAH
Right
Middle eastern market is highly taste-oriented. They should have done proper research and introduced local flavors and food.
@Frankö Mendizábal :৩ Mexican food is crap get over it its bland and dumb
girlsdrinkfeck
You are helpless, I don’t need to prove anything that’s the UNESCO’s job.
girlsdrinkfeck
What Mexican dishes do you know about? Don’t tell me Tex-Mex, now that is utter garbage.
@Frankö Mendizábal :৩ never heard of anything u speak of TBH
girlsdrinkfeck
What I meant was, what’s at least ONE, Mexican dish that comes to mind.
Also, https://www.npr.org/sections/thetwo-way/2010/11/17/131391343/unesco-designates-traditional-french-and-mexican-cuisines-cultural-treasures
I wonder why Taco Bell failed in Mexico? 🤔
A-Terrible-Fate it didn’t fail because of the taste alone, it failed because it was too expensive for the working class compared to real tacos. Mexicans in the US can afford Taco Bell products because Taco Bell prices were designed for the US worker class.
🤣🤣🤣🤣them locals said iktfyl 🧐😳🥴
😂
Because they know how to cook it .
@Jake Hix Taco Bell in one word; Culture Apropiation 😤😐
Never knew we had Taco Bell in Dubai.
it wasnt even good
I saw it in Dubai Mall and Mirdif City Center, but never tried it.
We do, just checked on google seems like there is one in, City Centre Mirdif, Dubai…
@Anaum Nawal it closed down, it’s not there anymore.
Me too!
Taco Bell is American food. Not Latin food
Tacos is Mexican food, not Latin food
@Stay Wis3 no they are not American, tacos are from Mexico tacobell is american not authentic Mexican food, actually tacobell failed so bad in mexico
Latin is a language and area in italy
@Sulfen is culture apropiation Taco Bell of México 😐
I was in Abu Dhabi.
Taco Bell’s main problem in the gulf region was pricing. A single taco cost close to $4, whereas a shawarma sandwich costs less than $2. Tacos should have been priced competitively against local food concepts. They never were.
@Ed Zeppelin your loss
I would take a shawarma over a taco. And I live in LA. My favorite taco is actually a fusion of Mexican and Arab that is the specialty of Puebla: Tacos Arabes. Arab Tacos. Basically a shawarma gone taco.
@Zainab may the soul of Sadam hussein rest in peace.
@Zainab I think there are 10 stores
@SL00M11211 holy crap ! troglodyte butcher Saddam may be rotten in the hell by that time .
most cultures see food as a social thing, the US is one of the few countries that doesn’t do this
@Christopher Perry we do that
I think i bet whole south east asian nation do that
( its more of 50/50 )
That’s because we’re too busy inventing things ! Food is secondary
@Christopher Perry actually that’s a thing in Brazil too
@Max Headrum And too busy getting obese
the us is way too new to experience any culture.
tacos vs shawarma
shawarma always wins
faxx
@Dark Carousel because its almost like we dont eat pork, if you want one make it yourself.
@Yousif Mohammedali Enfrijoladas XD
Yeah, you say that because the freaking Avengers made the Shawarma popular.
Meanwhile tacos have been around forever.
Shawarma is temporary.
Tacos are forever.
@h bro why you gotta bring politics to food lol
I tried it in Dubai… It was overpriced. I had to pay more for less food! The same price I could have paid for KFC and got full!
I guess many people were like me.
always like that a lot of us fast foods companies is overpriced in other countries because they want profit in dollar.
Calling Taco Bell ‘Mexican’ is like calling Domino’s or Pizza Hut ‘Italian’ food.
Yexin Nehelenia Suzukaze that sounds disgusting, I wanna try it
Emerald Eyes Esoteric Gaming is Taco Bell considered cultural patrimony of humanity by the UNESCO? I don’t think so.
Or Panda Express “Chinese” food.
Took the words right out of my mouth. To call it Mexican is just wrong!
Yeah it sounds so rude
I’m a 💯% Mexican both of my parents are from Mexico I grew up eating posole for Christmas and tamales for Thanksgiving. I love “real” traditional Mexican for except for tacos….you see the actual tortilla is AMEZIMG especially with limón and salsa verde but I hateeeee the meat i just have a personal problem with eating meet even when I was little. But taco Bell I actually get why some people might like it for example I love there borritos even though it’s not that traditional all you have to keep in mind is that taco Bell is not Mexican food but it’s influenced by *real* Mexican food.aka America version of Mexican food.
I find it hilarious that Mexico didn’t like Taco Bell, even they know that ain’t real Mexican food
A Taco Bell in Mexico would be like a Long John Silver’s in Japan, an Outback Steakhouse in Australia, or an Olive Garden in Naples! Taco Bell is NOT Mexican food!
They failed in the UK too in the 80s, but came back a few years ago, but have annoying few stores mostly in the middle of nowhere.
@Mohammed Hussain hammersmith, bloomsbury, fulham, edgware, wembely, croydon, wimbledon and harrow thats the ones I know of
@Anonymous where in Bloomsbury.
There’s one in Liverpool
There’s one in Barnsley! BARNSLEY FOREVER. Sorry.
@Mohammed Hussain google it. 🤦♂️ lol
5:20 “Emirate consumers consider going out not merely as a convenience but as a social event with family and friends.” Both Mexico and Dubai have this in common.
Everyone’s a gangsta until the legendary SHAWARMA steps IN 😎
BOSS WHAT SHAWARMA DO YOU WANT
Taco Bell: We have spicy food
Middle East: Awww how cute
😂
😂😂
Loooool
Actual Mexican food is just as spicy though, we literally eat a giant green pepper with white sauce is called Chile en Nogada. A lot of spicies from the middle east came after the colonization of the americas and portugal and spain brought those spicies to europe, africa and the middle east.
Opening a Taco Bell in Mexico is hilarious. What were they thinking lol.
I tried Taco Bell for the first time ever when I visited Singapore and I couldn’t stop eating it. Breakfast, lunch and dinner for 5 days straight, all Taco Bell 😂 it was the most delicious thing I ever tasted in my life.